Web Survey Bibliography
As respondents continue to show less interest in completing traditional surveys, we need to change our environment to accommodate shorter surveys. Modular surveys breakdown a 20+ minute survey into three 5- to 8-minute modules. However, end users of the information can’t help but have concerns over missing data. This presentation examines two different techniques for combining modules into a complete data set suitable for advanced analytics. These techniques are data imputation (cyborgs) and respondent matching (monsters).
Conference Homepage (abstract) / (presentation)
CASRO Journal Homepage (abstract) / (full text)
Conferences, workshops, tutorials, presentations
Web survey bibliography - CASRO Journal (9)
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Speed (necessarily) doesn't kill: A new way to detect survey satisficing; 2013; Garland, P., Chen, K., Epstein, J., Suh, A.
- Cyborgs vs. Monsters: Assembling Modular Surveys to Create Complete Datasets; 2013; Johnson, E. P., Siluk, L., Tarraf, S.
- Shorter Isn't Always Better; 2013; Burdein, I.
- The Measurement of Consistency in Online Research; 2012; Gittelman, S. H., Trimarchi, E.
- Thinking Differently About How to Select Respondents for Surveys; 2012; Terhanian, G., Bremer, J.
- Benefits of Modular Design for Mobile and Online Surveys; 2012; Kelly, F., Johnson, A., Stevens, S.
- Widening the Net: A Comparison of Online Intercept and Access Panel Sampling; 2011; Bakken, D. G., Nawani, R.
- The Effect of E-Personality on Research Results; 1997; MacElroy, B.